good ( v) average ( ) bad ( ) very bad ( )
Evaluation(E): very good ( ) good (v ) average ( ) bad ( ) very bad ( )
② Reason
▷We will focus our energy on performing services that are consistent with our mission by de-centralizing authority, empowering employees, exceeding customers' expectations, and continually improving by providing on-going education. To assist with our mission
5.3.2.1.1 International public goods
보편적인 지리학적 적용범위를 가진 순수공공재를 International public goods라고 한다. International public goods 는 국제 안보(international security), 지식, 환경 그리고 경제안정(economic stability)를 포함한다. 지식은 전 세계에 퍼져있기 때문에 비경쟁적인 재화이다.
지식은 사람들이
goods customers is the extraordinarily high price. The high price implies that they are targeting people who don’t bother much to spend fortune on their products. According to the research and the evaluation of current communication strategy which will be shown in the next page, it was quite evident that they don’t try to attract typical customers.
Also, the fact that Hermès is stubb
customers that set much value on quality and real or not are increasing.
Forth, because of the economic depression many companies claim lower price marketing. A lot of on-line malls try to attract customers with distinctive marketing strategies.
MARKET ANALYSIS: 3C ANALYSIS
1. COMPETITORS
Customers have many alternatives when they buy some products. They can buy through offline shops or
What is product?
Bundle of physical, service, and symbolic attributes designed to enhance buyer's want satisfaction.
What is product strategy?
Producing goods and service.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods
customer information is increasing. Because of the fact, The 11st provide the general public certificate log-in service to prevent from leaking out the personal information. After that, the general public certificate log-in service helps customers log-in the 11st site easily, and it helps them not to confound ID and password which is used in other multiple internet site as well.
2) Shopping Ro
good and ‘No More Uncle”.
III. S.T.P Strategy
1. Segmentation
We divided the possible customers according to their profession, age, and financial status. (table 1 of the appendix)
2. Targeting
1) The target customers: male customers aged between 20 and 33 (the second and third segments) living in Apgujung-dong.
2) Targeting strategy: a combination of differentiated marketing a
goodcustomer services to the customers possibly through discounted flights and value promotions to keep the competitive advantage at a stable mode within the competition and it will need to focus more on the core competencies that allow Ryanair to practically and wisely designs suitable airline operations within the bracket of their marketing network services in a market standard-based perspecti
∙ Star teachers
∙Specialized Brother CEOs
∙Well-diversified contents
∙Customers’ good perception
∙High quality video system
∙Cheaper than Offline
∙Allowing Repeated study
∙Shortage of expert Specificity in Textbooks
∙Face to Face Problems
∙ outflow of star teachers
usually gets customers’ information by web cookies, which gathers the information of internet users. By utilizing web cookies, the company can have records of what the individual customer is interested in and the shopping patterns of the unsuspecting web-surfing customer of Amazon.com. On the basis of this information, Amazon can support potential goods which customer might buy..